The New Mio Moov S series is finally getting rolled out around the world. Discover how it can help you to make the most of your journeys and learn a little about how it was developed.

During this unsettled economic period, more and more people have become conservative in their spending, including reducing their budget for traveling. But they still need to get away from the stresses of work and life. Targeted at helping consumers plan and take trips more easily and cost-efficiently, Mio have launched the revolutionary Moov S-series equipped with the breakthrough Mio Sprit Navigation Software, fulfilling users’ needs throughout the whole journey: from planning to going, and exploring the places worth visiting. With the right tools to plan your trip and guide you on the road, you don’t have to sacrifice your dream trip just because of budgetary concerns.

Planning ahead has never been easier
To save your time when planning ahead, Google™ Maps is supporting Mio Moov S series users in picking locations on maps and transferring them directly to My Places for route planning.

Act like a local and avoid tourist traps
To act like a local and know where to go, users can use the “Explore” function on the Moov S series. Different from the traditional POI search the innovative Explore Mode™ allows you to browse the map and seeing all nearby POIs at a glance.

All of these features were developed with the aid of a focused  R&D team who asked themselves a small number of very big questions:

1. What is the future of car navigation?
2. How can we get people to take their devices out of their cars and into their lives?
3. How can Mio devices appeal to women?

To answer these questions Mio conducted some empathic user research in the US, Germany and the UK. They met and spoke to a wide range of people about their navigational needs, worries and behaviors and showed theme a selection of current GPS devices and documented their responses. Their concerns were listened to and their individual needs were identified.

Designing the interface took about six months. The hardest part was getting the organization to get behind the “spirit of Spirit”. Little decisions like the functionality of a button, would take over a month to finalize. The building of Spirit challenges many of the old ways of thinking for both customers and staff alike.

So now it’s out there find out where your nearest Mio dealer is and have a try for yourself.