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8 posts from December 2009

December 21, 2009

In the second of a series of articles about the features of the Mio Spirit navigation system, this week we'll be looking at Junction Views, Signposts and Junction Views, indicating which lane you should be in.

Scenario – Seeing the junctions

Highways aren't always well signposted. You're driving along in the fast lane, following the GPS, watching the road ahead, and listening to the radio, the wife and kids. There are 1001 things to concentrate on and before you know it you've missed the poorly signposted exit because a truck drove past the only sign and the next exit is 10km away. Because of these problems, 3D Junction View and Lane Guidance have been developed to give you a life like views of major exits and tell you which lane you should be in, so you’ll find it easier than ever to make the right turn at the right time.

Junction View0  Junction Views1

Related links:
Spirit Tips 1 - Explore Mode
Spirit Tips 3 - Crumb Trail and Capture Button
Spirit Tips 4 - Economical Routing 

December 16, 2009

When Mio changed its navigation software from MioMap to Spirit, they also changed the packaging of their products. Have you noticed the new Mio Spirit product packaging on store shelves?

Seeker505_box_Outline 

The concept behind the design was to twofold: the first was to show that the devices fit comfortably into the users hand; the second is that as the products change, so does the position of the hand, therefore making it easier to differentiate the products on the shelves.
But this article is not about Mio's packaging design. It's about introducing you to our hand model.

Although you'd never know it, our hand is far from the professional model it would appear. After exhaustive research, interviews with tens of pairs of hands, their ambitions, plans for world peace, how they’d cure poverty and how they look naked, in a bikini and in an evening dress, we chose the delightful pair that now adorn the boxes of thousands of Mio devices boxes around the world. To find out more about the owner of the hand let's go and have a look inside the Mio HQ Office.

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Do these hands look familiar to you?

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This is our hand model –Debby!

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Debby and the photographer in the studio of Mio HQ.

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"My hand travels the world for me" said Debby, with a lovely smile on her face.

See how many places the hands have been? To Israel..

Mio_Israel

..and the UK..

 Tufano portici 

..Sweden

MioSweden

...Poland..

 Mio_Poland 
 
..Thailand..and beyond!

 Mio_TH 
 
Mio would like to thank to Debby's hands for their role representing Mio navigation devices around the globe. Here's to hoping that one day Debby's hands will be able to travel the world with their owner.

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One final word from Debby about how she looks after those star digits of hers:"Modeling is every girl's dream, but we grow out of it when reality kicks in. Thanks to Mio, my hands have had their dreams come true and now they have an excuse to be even more pampered!"

Posted by Mio Corporate Blog at 4:30 PM in Behind the scenes, Travel | Permalink | Comments (17) | TrackBack (0)  | Facebook,Twitter,Blogger,Digg,LinkedIn
December 09, 2009

MioDancingSanta How would Santa react if he received a present from a caring friend? When the whole world is talking about what present to give their beloved on Christmas day, this year Mio turns its focus towards the hard working but lonely Santa, and invites everyone to become the face of a happy dancing Santa; to share the joy of receiving a dream gift and send friends a warm greeting. Now visit the Mio Christmas Card website, http://www.mio.com/dancingsanta/, and make a card with your photo, and you can enter the lucky draw to win a new Mio GPS device.

Join NOW!

Posted by Mio Corporate Blog at 3:17 PM in Mio Events | Permalink | Comments (0) | TrackBack (0)  | Facebook,Twitter,Blogger,Digg,LinkedIn
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