IT Traveler Go! Press Conference in July, Jakarta, Indonesia.

Ready, set, GO! Mio is excited to be taking part in an integrated marketing communications (IMC) program spanning three Asian countries in a unique reality competition — IT Travelers Go! Participants from India, Indonesia and Vietnam are getting their gadget hats on and squaring off for a prize of US$20,000. Before they can lay their hands on the cash, they will have to use an array of IT devices in unique and creative ways. These include the Mio Classic 300 gps. You can’t reach the finish line when you don’t know where it is, and Mio is proud to be the IT company pointing the way to the prize!

IT Traveler Go printed advertisement on Indonesian newspaper.

An opportunity to meet with hundreds of retailers and potential channel partners brought Mio to St. Petersburg, Russia June 21 to take part in the DISTREE IT Channel Forum. The event is the largest of its kind in the Russia/CIS region, an important IT market that has rebounded since the 2009 economic downturn. Mio representatives held 30 productive one-on-one meetings and participated in a “60 seconds to convince” format event in which the MiVue 128 was presented as a safety solution not just for automobiles, but for bicycles and motorcycles, as well. The event also afforded Mio regional media exposure, including a pair of interviews with company director Steven Chang.

Mio MiVue 128 introduction in "60 seconds to convince" -

For more product information, please go to Mio Russia official website.

Read More: Please refer to Mio Russia Official Website.

 
 
Let’s Go—Mio Leads the Way!
"Mio Finds the Fun” Media Navigate Camp Mio Taiwan 2011

Date – 10^th June 2011

Location – Dongtien French Restaurant on Yangming Mountain, Taipei, Taiwan

Coordinate - 25.121973347876253, 121.56784057617188

In 2011 Mio, an industry leader in satellite navigation and a top brand in Taiwan, built on its success by introducing the new theme: "Mio Finds the Fun.”  On a Friday afternoon in early summer, representatives from several major media outlets were invited to experience firsthand the latest Mio software developments that are bringing fun back to life and navigation!

Phase one: Guests get things rolling with a hands-on Mio satnav experience

On a clear summer afternoon, consumer media representatives invited by Mio 3C gathered at Dongtien French Restaurant on Yangming Mountain, Taipei. Prior to arriving, each got first-hand experience driving a car loaded with new Mio satnav devices and learned what it is that sets Mio apart from the other navigation device manufacturers.

Phase two: Friendly competition inspires lively participation

A little friendly competition is an essential part of any camp experience, especially when it comes to creating group interest. Before moving from the gathering point to the camp destination, participants were divided into four groups. Prior to departing for their final goal, each group drew a task to perform along the way. Challenges included finding a location, buying items, or taking site-specific photographs. To successfully complete their tasks, participants had to use Mio satnav devices running the latest generation of navigation software.

Phase three: Sharing the advantages of next-generation of navigation software

The final phase of activities included a presentation by Mio’s product manager, who detailed the latest developments in Mio navigation devices and the MiVue drive recorder. The presentation was sprinkled with humorous and fun commentary, adding a festive atmosphere to the event, while fostering a deeper understanding of Mio's unique charm.

Reporters and media professionals left Camp Mio Taiwan 2011 with pleasurable memories and a better appreciation of how “ Mio Finds the Fun.”